1. Introduction

This Privacy Policy explains how Alawda (ā€œweā€, ā€œusā€, ā€œourā€) collects, uses, stores, discloses and protects your personal information when you visit our website, create an account, make a purchase or interact with our services.

By accessing our website, you agree to the practices described in this Policy.

2. Information We Collect

2.1 Personal Data You Provide

We collect personal data when you voluntarily give it to us, including:

  • Name
  • Email address
  • Mobile number
  • Delivery address
  • Payment information (processed securely via third-party payment providers ā€” we do not store full card numbers)
  • Account login credentials
  • Order history and saved products
  • Communication preferences
  • Survey responses
  • Support messages

2.2 Automatically Collected Data

When you use our website, we automatically collect:

  • IP address
  • Device type, operating system, and browser
  • Session data, cookies and tracking IDs
  • Pages viewed, time on site, links clicked
  • Referring website/ads
  • App or mobile browser identifiers
  • Location approximations

Tools used may include:

  • Meta Pixel (Facebook), TikTok Pixel
  • Google Analytics, Google Tag Manager
  • Server logs
  • Marketing automation tools
  • Performance & security software

2.3 Data from Third-Party Sources

We may receive information from:

  • Payment processors
  • Delivery partners
  • Social media (if you login or interact through social accounts)
  • Advertising networks
  • Affiliates/partners

3. How We Use Your Information

We use your data for the following purposes:

3.1 Order Processing & Fulfillment

  • Process payments
  • Deliver items
  • Confirm and update your order status
  • Provide customer support

3.2 Account Creation & Management

  • Maintain your customer account
  • Allow access to order history, wishlists, subscriptions

3.3 Customer Support

  • Respond to inquiries
  • Troubleshoot issues

3.4 Marketing, Advertising & Personalisation

We use your data to:

  • Send marketing emails, SMS and push notifications (with opt-out available)
  • Personalise product recommendations
  • Show targeted ads on Facebook, Instagram, TikTok, Google & partner networks
  • Conduct remarketing/retargeting
  • Measure ad performance and user behaviour
  • Improve purchase experience
  • Run automated marketing flows

3.5 Analytics & Site Improvement

  • Evaluate website performance
  • Improve UI/UX
  • Analyse trends, behaviours, and preferences
  • Develop new features and services

3.6 Legal Compliance & Fraud Prevention

  • Prevent fraud and unauthorised transactions
  • Comply with Kuwait laws and international security standards
  • Protect our rights, customers and infrastructure

4. Cookies & Tracking Technologies

We use cookies, pixels, beacons, device IDs and similar technologies to:

  • Remember your preferences
  • Keep items in your cart
  • Enable login sessions
  • Measure site traffic and conversions
  • Serve personalised ads
  • Understand purchasing behaviour

You may manage cookie preferences through your browser or our cookie-consent tool.

5. Sharing Your Data

We do not sell your personal data.
We may share necessary information with:

5.1 Service Providers

  • Payment gateways
  • Shipping companies
  • Email/SMS marketing tools
  • Analytics providers
  • Cloud hosting providers
  • Security & anti-fraud systems

5.2 Advertising Partners

  • Meta (Facebook/Instagram)
  • Google
  • TikTok
  • Affiliates

5.3 Legal Requirements

We may disclose information to comply with:

  • Court orders
  • Regulatory investigations
  • Law enforcement requests
  • Fraud prevention agencies

5.4 Business Transfers

If Alawda undergoes a merger, acquisition, restructuring or sale, user information may be part of the transferred assets

6. Your Rights

Depending on jurisdiction (Kuwait + GDPR-style protections), you may:

  • Access your personal data
  • Request correction or update
  • Request deletion (ā€œright to be forgottenā€)
  • Request a copy of your data
  • Opt out of email/SMS marketing
  • Opt out of targeted advertising
  • Adjust cookie preferences
  • Close your account

7. Data Security

We use industry-standard safeguards to protect your data including:

  • Encrypted connections (HTTPS/SSL)
  • Secure payment processors
  • Firewalls and intrusion protection
  • Access-restricted servers
  • Regular security audits

However, no system is 100% secure and we cannot guarantee absolute protection.

8. Data Retention

We retain personal information for as long as necessary for:

  • Order fulfillment
  • Account maintenance
  • Legal or regulatory reasons
  • Fraud prevention
  • Marketing (until user opts out)

You may request deletion at any time.

9. Childrenā€™s Privacy

Alawda does not knowingly collect data from individuals under 18.
If data is unintentionally collected, we will delete it upon request.

10. International Data Transfers

Your data may be processed in servers located outside Kuwait, including the EU, US or other jurisdictions with reasonable safeguards.
We ensure protections aligned with globally recognised standards (GDPR-equivalent).

11. Links to Third-Party Websites

We are not responsible for the privacy practices or content of third-party sites linked from our platform.

12. Changes to This Privacy Policy

We may update this Policy periodically. Updated policies will be posted with a new ā€œEffective Date.ā€ Continued use of the site constitutes acceptance of the updated policy.